SMS 10DLC Registration

Legal Company Name *

Legal Formation

Contact Name *

Email *

EIN (Federal Employer Identification Number) *

Business Phone *

Website / URL

Business Address *

Address Line 1

Address Line 2

City

State

Zip Code

Industry Vertical *

SMS Use Case (Select more then one if you have a mixed use case) *

Use Case Description *

This field is used to give a clear and detailed description of what the campaign will be used for. Your description should answer the questions:
1. Who you are (Brand Name and description of what you do.)
Important: Ensure description aligns with registered use case (i.e., registered as 2FA campaign but campaign description references customer care messages would result in a rejection)
2. Who do you want to reach via SMS
3. Why you are sending out messages
Important: If multiple use cases are registered, describe all use cases in the description (i.e., Low volume mixed campaign that includes 2FA and Marketing use cases. Both use cases should be mentioned in the campaign description.). If donations are collected, it must be clearly stated.

Good Example: Messages aimed at customers of a car dealership service center. Appointment reminders, repair updates, satisfaction follow-up, online bill payment, and 2-way conversations.

Bad Example: Text messages are used for our team members to communicate with our customers and partners.

Sample SMS Message 1 *

SimpleFiber is required to submit 2 example SMS messages from your company. If you often send out specific messages please indicate that message here. By default we will use Thank you for messaging ‘CompanyName’. You can reply with STOP at any time to unsubscribe.

Please Note Sample Message need to cover the following guidlines:
– Sample Messages must correspond to the registered use case (marketing, account notification, etc). Needs to match your selection for SMS use case above
– If a campaign is registered under multiple use cases (mixed), a sample message for each use case should be provided
– Identify the brand in the message
– Provide at least one sample message that includes opt out language
– If Embedded Link was selected “Yes” under Campaign and Content Attributes, an embedded link must be included in at least one of the sample messages

Sample SMS Message 2 *

SimpleFiber is required to submit 2 example SMS messages from your company. If you often send out specific messages please indicate that message here. By default we will use Thank you for messaging ‘CompanyName’. You can reply with STOP at any time to unsubscribe.

Please Note Sample Message need to cover the following guidlines:
– Sample Messages must correspond to the registered use case (marketing, account notification, etc). Needs to match your selection for SMS use case above
– If a campaign is registered under multiple use cases (mixed), a sample message for each use case should be provided
– Identify the brand in the message
– Provide at least one sample message that includes opt out language
– If Embedded Link was selected “Yes” under Campaign and Content Attributes, an embedded link must be included in at least one of the sample messages

Sample SMS Message 3

SimpleFiber is required to submit 2 example SMS messages from your company. If you often send out specific messages please indicate that message here. By default we will use Thank you for messaging ‘CompanyName’. You can reply with STOP at any time to unsubscribe.

Please Note Sample Message need to cover the following guidlines:
– Sample Messages must correspond to the registered use case (marketing, account notification, etc). Needs to match your selection for SMS use case above
– If a campaign is registered under multiple use cases (mixed), a sample message for each use case should be provided
– Identify the brand in the message
– Provide at least one sample message that includes opt out language
– If Embedded Link was selected “Yes” under Campaign and Content Attributes, an embedded link must be included in at least one of the sample messages

Sample SMS Message 4

SimpleFiber is required to submit 2 example SMS messages from your company. If you often send out specific messages please indicate that message here. By default we will use Thank you for messaging ‘CompanyName’. You can reply with STOP at any time to unsubscribe.

Please Note Sample Message need to cover the following guidlines:
– Sample Messages must correspond to the registered use case (marketing, account notification, etc). Needs to match your selection for SMS use case above
– If a campaign is registered under multiple use cases (mixed), a sample message for each use case should be provided
– Identify the brand in the message
– Provide at least one sample message that includes opt out language
– If Embedded Link was selected “Yes” under Campaign and Content Attributes, an embedded link must be included in at least one of the sample messages

Sample SMS Message 5

SimpleFiber is required to submit 2 example SMS messages from your company. If you often send out specific messages please indicate that message here. By default we will use Thank you for messaging ‘CompanyName’. You can reply with STOP at any time to unsubscribe.

Please Note Sample Message need to cover the following guidlines:
– Sample Messages must correspond to the registered use case (marketing, account notification, etc). Needs to match your selection for SMS use case above
– If a campaign is registered under multiple use cases (mixed), a sample message for each use case should be provided
– Identify the brand in the message
– Provide at least one sample message that includes opt out language
– If Embedded Link was selected “Yes” under Campaign and Content Attributes, an embedded link must be included in at least one of the sample messages

How will your customers Opt-In to SMS use? *

1. Entering a phone number through a website
Example: Customers opt-in by visiting www.examplewebsite.com and adding their phone number. They then check a box accompanied by appropriate verbiage agreeing to receive text messages from the example brand. See example Here
2. Clicking a button on a mobile webpage.
Example: Customers opt-in by visiting www.examplewebsite.com and adding their phone number. They then check a box accompanied by appropriate verbiage agreeing to receive text messages from the example brand. See example Here
3. Verbally providing the companies SMS number for the consumer to message the opt-in keyword.
Important: If you select this optoin you must a verbal script in the Call to Action/message flow field.
4. Signing up at a point-of-sale (POS) or another message sender on-site location.
Important: If you select this option you must provide a screenshot of what that looks like.

You’re required to provide a clear, concise, and conspicuous description of how an end user signs up to receive messages. Opt-in must be 1 to 1, can’t be shared with third parties, and can’t be implied. It also can’t be obscured within the Terms & Conditions and/or other agreement(s).

Call to action/message flow *

Verbal opt-in Example: “[Company name] will be collecting opt-in verbally from their customers. The customers will be able to opt in to receive messages either in person at their physical location, or over a phone call if the customer calls. When a customer is registered for the first time, they are asked to provide the phone number, and staff is trained to ask If the customer would like to opt in to SMS-based notifications. They will be verbally informed that “Message and data rates may apply”, “Message frequency may vary”, and they can “text HELP for support or more information and STOP to unsubscribe at any time.” They will also be informed that their phone number will not be shared with third parties for marketing or promotional purposes. As well as how to view the Privacy Policy and Terms & Conditions.

POS Opt-in *

Click or drag a file to this area to upload.

Upload image of Opt-in screen from the POS system

Opt-In Keywords

Acceptable opt-out language is: start, continue, and subscribe. Must be separated by spaces.

Note: This will default to START unless changed.

How will you reply when customers Opt-in to SMS *

Min. 40 characters; max 320 characters.

Opt-Out Keywords

Acceptable opt-out language is: End, stop, and unsubscribe. Must be separated by spaces.

Note: This will default to STOP unless changed.

How will you reply when customers Opt-out of SMS? *

Min. 40 characters; max 320 characters.

Must include Brand name and confirmation the consumer will receive no further messages,

Subscriber Help Keywords

Note: This will default to HELP unless changed.

How will you reply when a customer sends HELP? *

Min. 40 characters; max 320 characters.

Will more than 50 telephone number be used for this campaign? *

Will the campaign include content related to direct lending or other loan arrangements? *

Are you using any embedded phone number beyond the contact number in the HELP response? *

Is affiliate marketing being used (or was used in the creation of the campaign)? *

Will the campaign include any age-gated content as defined by carrier and CTIA guidelines? *

CTIA Guidelines

Privacy Policy URL *

Having a publicly available SMS Privacy Policy is required for registration. We recommend working with your legal team and crafting your own personalized privacy policy, but we understand online resources such as Termly Privacy Policy Generator may be useful to complete this step of the process by providing a template and customizable options to suit the organization’s data collection and usage practices. When crafting a SMS privacy policy you need to make sure the follow are explicitly covered.

Ensure that your Privacy Policy Complies with 10DLC Standards

After a privacy policy is generated, it should be revised to ensure it complies with 10DLC standards. First, make sure that it is comprehensive and addresses these key points:

– Accurately describe the SMS program/service, including when and what type of messages users will receive (marketing, account notification, etc). Needs to match your selection for SMS use case above.
– The type of personal information your organization collects (name, email, phone, etc)
– How your organization collects that information from users (a form, cookies, etc)
– Explain how you’re using this personal data (to send emails or text messages, etc)
– Explain how you store, maintain, and protect the personal information you’re collecting
– Explain if, how, and why you share personal data with third parties
– Provide clear options for customers/visitors to correct, verify, change, or remove their personal information
– If using verbal Opt-in also provide a section that advertises the Opt-in key word

Next, ensure that your privacy policy covers these crucial aspects:

– Your privacy policy must explicitly state that your organization does not share or sell personal information with third parties without consent, except when legally required to do so.
– Your privacy policy must share information about how to opt out of further communications, particularly text messages.

The absence of either of these elements will result in the rejection of the use case. Please note that if a privacy policy generator is used, we recommend reviewing, editing, and/or amending the policy to verify that it covers these points.

Explicitly Stating that Your Organization Does Not Share text messaging opt-in with any third parties

Carriers closely scrutinize any language that might be interpreted as sharing information with third parties for marketing purposes. Your privacy policy can state that it shares personal information strictly for the purposes of conducting essential business operations, but it should explicitly mention that personal information will otherwise not be shared with third parties without the consent of the user or unless legally required. To address these concerns, we recommend ensuring that the language of your policy reflects these sentiments.

A generated policy will contain separate sections for each topic of your policy. There will typically be a section regarding when information is shared with others. We recommend asserting your commitment to not sharing information without consent or legal obligation with the following language at the beginning of this section:

“[Your organization] maintains strict privacy policies to protect the personal information of our users obtained for text message communications. This information is never sold, rented, released, or traded to others without prior consent or legal obligation. Any sharing of information with third parties is solely for the purpose of fulfilling the organization’s obligations to the user. We guarantee that it will never be shared with third parties for marketing purposes.”

Next, review any bullets in the section about sharing information for anything that is inconsistent with the requirements mentioned so far. Mentions of marketing can lead to the rejection of the use case, so these should be reworded or removed.

Opt-Out instructions

Your privacy policy must include instructions on how to opt out of further text communications. We recommend adding the following language to an appropriate section within your privacy policy:

“Text Message Opt-Out: If you are receiving text messages from us and wish to stop receiving them, simply respond with either “STOP” or “UNSUBSCRIBE” to the number from which you received the message. Once we receive your message, you will no longer receive further text messages from us.”

Now that you have your privacy policy you need to add this to your web site or if you don’t have a web site you can great a public google document Here is a quick guide to help you create one is needed.

Terms and Conditions URL *

The Terms & Conditions page must contain the following details:

– Brand name
– Types of messages the consumer can expect to receive
– Message frequency disclosure
– “Message and data rates may apply” disclosure,br>- Customer care contact information (Text HELP for help, contact [email address] for support, etc.)
– Opt-out information (Text STOP to cancel)

An example might look like this:

Messaging Terms & Conditions: You agree to receive informational messages (appointment reminders, account notifications, etc.) from [Company Name]. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at [email address]. You can opt out at any time by replying STOP.”

EIN Confirmation Letter Form *

Click or drag a file to this area to upload.

Provide an Employer Identification Number confirmation letter form the IRS containing the following information: Legal Company Name or DBA, Federal Tax ID # (EIN), Registered Address

Confirmation *

I certify that all the information and answers to questions herein are complete, true and correct to the best of my knowledge and belief. I understand that any misrepresentation, falsification, or omission of any facts submitted in this form may result in penalties, fees, and possible termination of service, whenever discovered.

Disclaimer: Any provided documentation or examples on this page are for informational purposes only to help you in the process and is not direct legal advice. If you need more information or detail to complete any required documents reach out to your legal team to do so.

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