SMS 10DLC Registration

In summary, new regulatory compliance requires SimpleFiber to obtain the below information and register your number as an SMS “Campaign” to continue to provide SMS functionality for your phone number(s). Although the information may seem unnecessary for “conversational texting” from your business number, regardless the information is required. The information below will only be used for that purpose.

Also, when sending messages using SMS, you are required to include an opt-in, opt-out option and HELP replies. Per Regulations, you must only use SMS for the use case stated when registering. Also, if the message receiver does not actively opt-in or they choose to opt-out, you cannot continue to send messages to that number. Failure to not following these regulations could result in the registered numbers being blocked completely for future use and fines up to $10,000 which would be imposed from regulatory agencies, not SimpleFiber. Please see our full Terms and Conditions or contact support for any questions.

Legal Company Name *

Legal Formation

Contact Name *

Email *

EIN (Federal Employer Identification Number) *

Business Phone *

Website / URL

Business Address *

Address Line 1

Address Line 2

City

State

Zip Code

Industry Vertical *

SMS Use Case (Select more then one if you have a mixed use case) *

Use Case Description *

Your description should answer the questions:
1. Who you are
2. Who do you want to reach via SMS
3. Why you are sending out messages

Good Example: Messages aimed at customers of a car dealership service center. Appointment reminders, repair updates, satisfaction follow-up, online bill payment, and 2-way conversations.

Bad Example: Text messages are used for our team members to communicate with our customers and partners.

Sample SMS Message 1 *

SimpleFiber is required to submit 2 example SMS messages from your company. If you often send out specific messages please indicate that message here. By default we will use Thank you for messaging ‘CompanyName’. You can reply with STOP at any time to unsubscribe.

Sample SMS Message 2 *

Opt-In Keywords

Acceptable opt-out language is: start, continue, and subscribe. Must be separated by spaces.

Note: This will default to START unless changed.

How will your customers Opt-In to SMS use? *

1. Entering a phone number through a website
Example: Customers opt-in by visiting www.examplewebsite.com and adding their phone number. They then check a box agreeing to receive text messages from the example brand.
2. Clicking a button on a mobile webpage.
3. Verbally providing the companies SMS number for the consumer to message the opt-in keyword.
Important: If consumers can opt in by texting a keyword, the response should include the brand name, confirmation of opt-in enrollment to a recurring message campaign, how to get help, and a clear description of how to opt out.
4. Signing up at a point-of-sale (POS) or another message sender on-site location.

You’re required to provide a clear, concise, and conspicuous description of how an end user signs up to receive messages. Opt-in must be 1 to 1, can’t be shared with third parties, and can’t be implied. It also can’t be obscured within the Terms & Conditions and/or other agreement(s).

Opt-Out Keywords

Acceptable opt-out language is: End, stop, and unsubscribe. Must be separated by spaces.

Note: This will default to STOP unless changed.

How will you reply when customers Opt-out of SMS? *

Min. 40 characters; max 320 characters.

How will you reply when a customer sends HELP? *

Example: Thanks for contacting [Insert Business Name:]. How my we help you today?” Min. 40 characters; max 320 characters.

Will more than 50 telephone number be used for this campaign? *

Will the campaign include content related to direct lending or other loan arrangements? *

Are you using any embedded phone number beyond the contact number in the HELP response? *

Is affiliate marketing being used (or was used in the creation of the campaign)? *

Will the campaign include any age-gated content as defined by carrier and CTIA guidelines? *

CTIA Guidelines

Having a publicly available SMS Privacy Policy is required for registration. We recommend crafting your own personalized privacy policy, but we understand online resources may be useful to complete this step of the process. Below are some links to privacy policy generators that automate the process of creating a privacy policy for a website by providing a template and customizable options to suit the organization’s data collection and usage practices.

– TermsFeed Privacy Policy Generator
– Termly Privacy Policy Generator
– Iubenda Privacy Policy Generator
– PrivacyPolicies Privacy Policy Generator
– Get Terms Privacy Policy Generator
– Privacy Policy Online Privacy Policy Generator
– WebsitePolicies Privacy Policy Generator

Ensure that your Privacy Policy Complies with 10DLC Standards

After a privacy policy is generated, it should be revised to ensure it complies with 10DLC standards. First, make sure that it is comprehensive and addresses these key points:

– The type of information your organization collects
– How your organization collects that information from users
– How your organization uses and shares any information collected
– Explain how your organization protects user data

Next, ensure that your privacy policy covers these crucial aspects:

– Your privacy policy must explicitly state that your organization does not share or sell personal information with third parties without consent, except when legally required to do so.
– Your privacy policy must share information about how to opt out of further communications, particularly text messages.

The absence of either of these elements will result in the rejection of the use case. Please note that if a privacy policy generator is used, we recommend reviewing, editing, and/or amending the policy to verify that it covers these points.

Explicitly Stating that Your Organization Does Not Share Information

Carriers closely scrutinize any language that might be interpreted as sharing information with third parties for marketing purposes. Your privacy policy can state that it shares personal information strictly for the purposes of conducting essential business operations, but it should explicitly mention that personal information will otherwise not be shared with third parties without the consent of the user or unless legally required. To address these concerns, we recommend ensuring that the language of your policy reflects these sentiments.

A generated policy will contain separate sections for each topic of your policy. There will typically be a section regarding when information is shared with others. We recommend asserting your commitment to not sharing information without consent or legal obligation with the following language at the beginning of this section:

“[Your organization] maintains strict privacy policies to protect the personal information of our users obtained for text message communications. This information is never sold, rented, released, or traded to others without prior consent or legal obligation. Any sharing of information with third parties is solely for the purpose of fulfilling the organization’s obligations to the user. We guarantee that it will never be shared with third parties for marketing purposes.”

Next, review any bullets in the section about sharing information for anything that is inconsistent with the requirements mentioned so far. Mentions of marketing can lead to the rejection of the use case, so these should be reworded or removed.

Opt-Out instructions

Your privacy policy must include instructions on how to opt out of further text communications. We recommend adding the following language to an appropriate section within your privacy policy:

“Text Message Opt-Out: If you are receiving text messages from us and wish to stop receiving them, simply respond with either “STOP” or “UNSUBSCRIBE” to the number from which you received the message. Once we receive your message, you will no longer receive further text messages from us.”

Now that you have your privacy policy you need to add this to your web site or if you don’t have a web site you can great a public google document Here is a quick guide to help you create one is needed.

EIN Confirmation Letter Form *

Click or drag a file to this area to upload.

Provide an Employer Identification Number confirmation letter form the IRS containing the following information: Legal Company Name or DBA, Federal Tax ID # (EIN), Registered Address

Confirmation *

I certify that all the information and answers to questions herein are complete, true and correct to the best of my knowledge and belief. I understand that any misrepresentation, falsification, or omission of any facts submitted in this form may result in penalties, fees, and possible termination of service, whenever discovered.